Alcohol-free increasingly popular: 'You should not see it as a copy of alcohol'
Province of Utrecht - A glass of champagne at the stroke of twelve o'clock. The rest of the evening a cold beer or a nice glass of wine. Alcohol is inextricably linked to New Year's Eve for many people, but the non-alcoholic variant of beer, gin or wine is also becoming increasingly popular. This is evident from figures from the Trimbos Institute.
"You should not see non-alcoholic drinks as a copy, but a drink in its own right," says Wim Boekema, who is the founder of an alcohol-free liquor store in Amersfoort. "In the past, for example, non-alcoholic wine was really seen as grape juice," says the liquor store. He is trying to change that.