Alcohol-free liquor store formula Nix & Nix wants to absorb part of the growth market
The Dutch drank just under 800,000 liters of non-alcoholic alternatives last year. With Nix & Nix, Wim Boekema and Frederike de Groot are responding to this growth market.
Nix & Nix exists exactly one year. With the non-alcoholic liquor store formula, Wim Boekema (42) and Frederike de Groot (42) are responding to making the rapidly growing range of non-alcoholic beers, wines, spirits and trendy elixirs available.
Because that availability, the entrepreneurs point out, is a problem. The demand is high and the quality is high, but where do you get those delicious non-alcoholic drinks? We jump into that hole. You can taste everything in our non-alcoholic liquor stores,' says Boekema.