Will alcohol-free become as normal as smoke-free? 'Something has to happen'.
You were 'unsociable' if you didn't drink alcohol. That attitude seems to be slowly changing. Non-alcoholic alternatives are gaining ground, but there is still a long way to go. 'Alcohol is becoming the new smoking.'
Celebrating a party? Drinks are almost always served. Drinking a beer after the game in the club canteen? A fixed pattern among many amateur athletes. Alcohol equals socializing for most people. Many Dutch people do not know that alcohol is an important cause of cancer, concludes the Trimbos Institute after new research.