Non-alcoholic alternatives have been on the rise for years. It was inevitable: soon the first non-alcoholic liquor store will open its doors in our country. Former banker Wim Boekema talks about his new store concept.
Conscious drinking is the trend. Or consciously not to drink alcohol. And it is no longer limited to dry January. Taking a break from alcohol every now and then is one of the most important developments in the world of drinks.